PRIVACY POLICY

Last Updated: June 3, 2026

This Privacy Policy explains how Hand Up LLC (“we,” “us,” “our,” or the “Company”) collects, uses, shares, and protects information when you visit, interact with, or transact through any of the websites we operate, including:

• ericdonoho.com
• handuprealty.com
• handupllc.com

(each a “Site,” and collectively the “Sites”).

All of these Sites are owned and operated by Hand Up LLC. By accessing or using any of our Sites, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with it, please do not use the Sites.

1. Scope of This Policy

This Policy applies to information collected through our Sites, through any forms, sign-ups, or messaging features we offer, and through your communications with us by email, phone, or text. It applies regardless of which of our Sites you use, because all of them are operated by the same company.

This Policy does not apply to:

• Third-party websites, platforms, or services we link to or integrate with (for example, social media platforms, a multiple listing service, a real estate brokerage’s systems, or a payment processor). Those parties have their own privacy practices, and we are not responsible for them.
• Information you provide directly to a real estate brokerage, lender, title company, or other third party outside of our Sites.

2. Information We Collect

2.1 Information You Provide to Us

We collect information you voluntarily give us, which may include:

• Contact information: name, email address, phone number, and mailing address.
• Real estate inquiry information: details about properties you are interested in, your buying or selling timeline, budget, financing status, preferred locations, and similar information you submit through forms or share in communications with us.
• Transaction and order information: if you purchase a product, book, service, or other offering through a Site, we (or our third-party processors) collect billing and shipping information and payment details. We do not store full payment card numbers ourselves; payments are processed by secure third-party payment processors.
• Account information: if you create an account, a username, password, and saved preferences.
• Communications: the content of messages, reviews, testimonials, survey responses, or other information you send us.
• Marketing preferences: your choices about receiving emails, texts, or other communications.

2.2 Information We Collect Automatically (“Device Information”)

When you visit a Site, we automatically collect certain information about your device and how you use the Site, including:

• IP address, browser type, device type, and operating system;
• Time zone, language settings, and certain cookies installed on your device;
• The pages, listings, or products you view, the websites or search terms that referred you, and how you interact with the Site;
• Date and time stamps, referring and exit pages, and similar log data.

We collect Device Information using technologies such as:

• Cookies – data files placed on your device that often include an anonymous unique identifier. You can disable cookies through your browser settings; learn more at allaboutcookies.org.
• Log files – which track actions on the Site, including IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels – electronic files used to record how you browse the Site.
• Analytics tools – such as web analytics and advertising services that help us understand traffic and performance.

2.3 Information We Collect From Third Parties

We may receive information about you from third parties, including:

• Real estate lead-generation services and advertising platforms;
• A multiple listing service (MLS) or real estate data provider;
• Social media platforms when you interact with our content or accounts;
• Payment processors, in connection with transactions.

When we talk about “Personal Information” in this Policy, we mean any of the information described above that identifies, relates to, or could reasonably be linked to you.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide real estate, advocacy, content, and related services;
• Fulfill and manage orders, purchases, and transactions, including processing payments and arranging delivery;
• Communicate with you about your requests, appointments, listings, transactions, and our services;
• Send you marketing, newsletters, event invitations, and other content where permitted by law and consistent with your preferences;
• Operate, maintain, secure, and improve our Sites and offerings;
• Screen orders and activity for potential fraud or risk;
• Personalize your experience and the content or advertising you see;
• Comply with our legal, regulatory, professional, and contractual obligations; and
• Protect our rights, property, and safety, and those of our users and the public.

4. Cookies and Tracking Technologies

We use cookies and similar technologies for functionality, analytics, and advertising. You can control cookies through your browser settings and, where available, through cookie preference tools on our Sites. Disabling cookies may limit some features of the Sites.

5. Text Messages (SMS/MMS)

If you provide your phone number and opt in to receive text messages from us, you consent to receiving informational and/or marketing text messages from Hand Up LLC at the number you provide.

• Consent is not a condition of any purchase or service.
• Message and data rates may apply, and message frequency varies.
• You can opt out at any time by replying STOP, and you can reply HELP for help.
• We do not sell or share mobile phone numbers or SMS consent with third parties for their own marketing purposes.

6. Email and Marketing Communications

If you receive marketing emails from us, every email includes an unsubscribe link. You may opt out of marketing communications at any time. We may still send you non-marketing messages necessary to respond to your requests or complete a transaction.

7. How We Share Your Information

We share Personal Information only as described below:

• Service providers: vendors who perform services for us, such as website hosting, analytics, email and text messaging delivery, payment processing, customer relationship management, and advertising. They are permitted to use the information only to provide services to us.
• Real estate partners: where relevant to a transaction or inquiry, we may share information with a real estate brokerage with which we are affiliated, as well as lenders, title companies, inspectors, or other parties involved in a transaction, as needed to provide services you have requested.
• Legal and protective purposes: to comply with applicable laws, regulations, subpoenas, court orders, or lawful requests from public authorities; to enforce our agreements; and to protect the rights, property, or safety of Hand Up LLC, our users, or others.
• Business transfers: in connection with a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of that transaction.
• With your consent or at your direction.

We Do Not Sell Your Personal Information

We do not sell your Personal Information for money. To the extent that certain uses of cookies and advertising technologies are considered a “sale” or “sharing” for targeted advertising under some state laws, you have the right to opt out, as described in Section 11.

8. Third-Party Links and Services

Our Sites may contain links to, or integrations with, third-party websites and services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party site you visit.

9. Data Retention

We retain Personal Information for as long as necessary to fulfill the purposes described in this Policy, to comply with our legal, tax, accounting, and professional obligations (including real estate recordkeeping requirements), to resolve disputes, and to enforce our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect Personal Information. However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security, and you provide information to us at your own risk.

11. Your Privacy Rights

Depending on where you live, you may have specific rights regarding your Personal Information. As a matter of policy, we extend the following core rights to all of our users, regardless of state:

• Right to know / access – request confirmation of whether we process your Personal Information and obtain a copy of the information you have provided.
• Right to correct – request that we correct inaccurate Personal Information.
• Right to delete – request that we delete Personal Information we have collected from you.
• Right to data portability – obtain a copy of your information in a portable format.
• Right to opt out – opt out of targeted advertising, the “sale” or “sharing” of your Personal Information, and certain profiling.
• Right to non-discrimination – we will not discriminate against you for exercising any of these rights.

California Residents (CCPA/CPRA)

California residents have the rights described above, including the right to know what categories of Personal Information we collect, use, and disclose, the right to delete and correct, and the right to opt out of the sale or sharing of Personal Information and to limit the use of sensitive Personal Information. We do not sell Personal Information for money.

Indiana Residents (Indiana Consumer Data Protection Act)

Indiana residents have the rights described above. If we deny a request, you have the right to appeal our decision by contacting us using the information in Section 14; we will respond to your appeal within the time required by law.

How to Exercise Your Rights

To make a request, contact us using the details in Section 14. We will verify your identity before fulfilling your request and will respond within the timeframe required by applicable law. You may use an authorized agent to submit a request on your behalf, subject to verification.

12. Do Not Track

Some browsers offer a “Do Not Track” (DNT) signal. Because there is no common industry standard for responding to DNT signals, our Sites do not currently respond to them. We do honor recognized opt-out preference signals where required by applicable law.

13. Children’s Privacy

Our Sites are intended for adults and are not directed to children under 13 (or under 16 where applicable law requires). We do not knowingly collect Personal Information from children. If you believe a child has provided us with Personal Information, please contact us and we will take steps to delete it.

14. Contact Us

If you have questions about this Privacy Policy, or wish to exercise your privacy rights, contact us at:

Hand Up LLC Attn: Privacy Email: info@handupllc.com Phone: 317-379-9680 Mailing Address: 4000 W 106th Street, STE 125-339, Carmel, IN 46032

15. Changes to This Privacy Policy

We may update this Privacy Policy at any time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will revise the “Last Updated” date above and, where appropriate, provide additional notice. Your continued use of the Sites after any update constitutes your acceptance of the revised Policy.

This Privacy Policy is provided for general informational purposes and does not constitute legal advice.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

[[INSERT OTHER USES OF DEVICE INFORMATION, INCLUDING: ADVERTISING/RETARGETING]]

Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- [[INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED]]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

[[INSERT IF AGE RESTRICTION IS REQUIRED]]
Minors
The Site is not intended for individuals under the age of [[INSERT AGE]] .

Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@handupllc.com or by mail using the details provided below:

Hand Up LLC by Eric Donoho
[Re: Privacy Compliance Officer]
4000 W 106th St, STE125-339, Carmel IN 46032, United States