{"product_id":"social-media-advantage-book","title":"The Social Media Advantage: How to Build a Brand People Recognize, Trust, and Do Business With","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eStop guessing what to post. Start building a brand people recognize and trust.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003ci\u003eThe Social Media Advantage\u003c\/i\u003e\u003c\/strong\u003e\u003cspan\u003e is a step-by-step guide to getting noticed on social media, getting remembered, and earning the trust that leads people to buy from you, hire you, or support your cause.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eIt comes with 14 fillable tools. You do not need a big following or any experience. The first chapter walks you through publishing your first post in 30 minutes, with just your phone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eThis book is for you if you:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eRun a small business and want local customers to find you\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eAre a creator, coach, author, speaker, or professional growing an audience\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eLead a nonprofit or cause and want more people to care\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eAre brand new to posting and do not know where to start\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan\u003eHave posted for months and feel stuck\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eWhat you will be able to do\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eStop the scroll.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Write the first lines of a post so people stop and pay attention, without clickbait.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eNever run out of ideas.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Turn your everyday work and life into posts.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eGet recognized.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Use the clip method: start with a clip people already recognize so they stop, keep them with what you write, and mix in your own face so they come to know you.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eTurn views into followers.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Build a profile that gives people a reason to follow when they tap your name.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eKnow what is working.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Read your numbers, such as skip rate, shares, and saves, and know what they are telling you.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eKeep it going.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Set a weekly rhythm you can actually keep.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eInside:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e 11 short chapters, a 30-minute first-post walk-through, worked examples, five diagrams, and 14 fillable tools.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eWorks on Instagram, Facebook, TikTok, YouTube, and LinkedIn.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e The ideas are about people, not platforms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eTwo files, one purchase\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eThe PDF is where you do the work.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e All 14 tools are fillable pages. On a \u003cb\u003ecomputer or an iPad\u003c\/b\u003e, you type into the boxes and save your answers in seconds. On a \u003cb\u003ephone\u003c\/b\u003e, you can fill them in, but saving can be awkward depending on your phone and PDF app. If you plan to work from your phone, copy the prompts into your notes app or print the pages.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan\u003eThe EPUB is where you read.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e The text fits any phone, e-reader, or reading app. The tools are included as prompts to copy into your notes app, because ebooks cannot hold fillable boxes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eBest way to use both:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e fill in the PDF on a computer or iPad, and read on your phone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eNo funnel. No catch.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e I wrote this because I am tired of watching people sell social media help that never really helps. Here is the whole system in one place, at a price that will not break the bank. No upsell, and I do not expect you to hire me.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eYour Purchase Does Good - 20% of every sale helps deliver wheelchairs to Nepal.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e See the fundraiser: https:\/\/www.gofundme.com\/f\/nepal-needs-hope-help-us-deliver-it\u003c\/span\u003e\u003c\/p\u003e","brand":"Eric Donoho","offers":[{"title":"Default Title","offer_id":67625604907161,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0317\/3105\/6773\/files\/The_Social_Media_Advantage.jpg?v=1791339679","url":"https:\/\/ericdonoho.com\/products\/social-media-advantage-book","provider":"Eric Donoho","version":"1.0","type":"link"}